| FruffOren | Date: Sreda, 04.December.2013, 02:07 | Message # 1 |
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Taoc
Group: Korisnici
Messages: 1
Status: Offline
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The success of this year’s Singles’ Day sale will no doubt bolster Alibaba, which is heading right into a carefully watched IPO For China’s singles, tomorrow’s one other day — to shop if not love. Lei Shujie, a designer in Shanghai, piled up a wish list for the quirky vacation dubbed "Singles Day" that has grown into China's—and possibly the world's—busiest online shopping day. Clothes, a pillow, a cabinet to give a friend—Lei postpone buying until Sunday, when retailers promised discounts of as much as 70 percent. "The prices are irresistible," she said.That gift-giving helped to show it into a serious buying event as sellers of every little thing from jewellery to TVs to automobiles noticed a marketing alternative and launched Singles Day sales. It's China's answer to Cyber Monday in the United States—the day after Thanksgiving weekend, when on-line Christmas procuring begins and merchants have their busiest gross sales day. Corporations that rushed to money in on the holiday ranged from Alibaba Group, operator of China's greatest e-commerce platforms, to rival platforms such as 360buy Ltd., mom-and-pop companies that promote online and supply companies.
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